The Impact Of B2B Exchange Membership On Firm Value: An Event Study Analysis

نویسنده

  • Animesh Animesh
چکیده

Web-based B2B exchanges have experienced a significant growth in recent years. While some B2B exchanges have met with huge success, several others have failed to live up to expectations. There is hardly any systematic study to assess the value of B2B marketplaces for participating firms. Our research employs an event-study methodology to investigate the effect of various industry, firm, and exchange-related factors on the value-added to the firms joining a B2B exchange. We find that firm-type (manufacturing vs. non-manufacturing) significantly affects the gains to participating firms but the role of the firm in the marketplace (buyer, seller or both) is not significant. We also find that the exchange-governance mechanism (consortia-based vs. public) and its value-proposition (transactional, collaborative or both) significantly influence the valueadded to participating firms. These findings have significant implications for firms’ choices of online-marketplaces as well as for the design, and marketing strategies of online exchanges.

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تاریخ انتشار 2004